Without testing, marketers fall into the curse of knowledge, blind to how real shoppers think.
The cost? Wasted budgets, weak campaigns, and lost sales.
Where science meets design.
Smarter, Science-Backed Creative Testing for Shopper Marketing
Creative Test delivers rapid, affordable, and actionable insights powered by behavioural science and AI — helping brands optimise their shopper marketing to drive real results.
The Problem
Most Shopper Campaigns Launch Without Evidence
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The Solution
Fast, Affordable, Actionable Creative Testing
Creative Test uses AI and behavioural psychology to predict how shoppers react to your marketing. It makes testing fast, simple and scalable, giving clear evidence-based insights to boost performance.
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What Makes Us Different
02
Behaviourally validated.
Built on the findings of thousands of academic papers and real in-store research projects, grounded in how people actually think and shop.
03
Built for speed.
Delivers a complete behavioural audit in around seven minutes, fast enough to inform live creative decisions.
01
Process Automation
Streamline repetitive tasks with AI-driven automation to reducing operational costs and improving productivity.
01
Measure more than just attention.
Creative Test predicts effectiveness across every stage — See, Appeal, Engage and Buy — not just what attracts’attention’.
04
Actionable insight for creative teams.
Highlights where designs are underperforming and gives clear, practical recommendations to improve them.
03
AI Development
Custom AI solutions carefully built to fit your unique business needs, from predictive modeling to advanced natural language processing.
What Makes Us Different
01
Measure more than just attention.
Creative Test predicts effectiveness across every stage — See, Appeal, Engage and Buy — not just what attracts’attention’.
03
Built for speed.
Delivers a complete behavioural audit in around seven minutes, fast enough to inform live creative decisions.
02
Behaviourally validated.
Built on the findings of thousands of academic papers and real in-store research projects, grounded in how people actually think and shop.
04
Actionable insight for creative teams.
Highlights where designs are underperforming and gives clear, practical recommendations to improve them.
Choose Your Plan
Flexible Pricing for Every Smart Business
Starter Plan
$299
/ Month
Perfect for small agile teams seeking rapid innovation.
- AI chatbot setup assistance
- Workflow automation starter package
- Data analytics dashboard access
- Weekly performance review session
- Customer engagement tracking system
- Task scheduling assistant tool
Premium Growth
$599
/ Month
Ideal for scaling growing companies expanding market reach.
Best deal
- Advanced AI chatbot integration
- Multi-channel marketing automation
- Real-time analytics data insights
- Predictive sales forecast module
- Email campaign optimization tools
- Team collaboration workspace access
Enterprise Suite
$1,099
/ Month
Best for high-demand enterprises driving global digital transformation.
- Enterprise-level AI infrastructure
- 24/7 system monitoring service
- Custom automation workflow design
- Big data processing engine
- AI-driven product recommendations
- Dedicated account success manager
Why Choose Us
Why Choose Creative Test
Not all testing is created equal. Here’s how the usual approaches compare — and why we built something better.
| Creative Test | Traditional Methods | |
|---|---|---|
| Scientific Validation | ✔ | ✘ |
| Real-time Analytics | ✔ | ✘ |
| Rapid Testing Cycles | ✔ | ✔ |
| Behavioral Insights | ✔ | ✘ |
| Easy Integration | ✔ | ✘ |
| Expert Support | ✔ | ✔ |
| Predictive Modeling | ✔ | ✘ |
| Cost-Effective | ✔ | ✘ |
Predictive / Eye Tracking
Shows where shoppers look, but not why they buy. Attention alone can’t explain persuasion – it tells you what people notice, not what makes them Appeal, Engage and Buy.
Online Surveys / Consumer Tests
Useful for A/B testing, but they rarely explain why something isn’t working or how to improve it. You get a result, not the reasoning.
Focus Groups / Agency Research
All very System 2 – people overthink, rationalise and post-justify decisions they never made consciously. As David Ogilvy said: “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”
Neuroscience
Robust but slow, expensive, and impractical for everyday shopper marketing.
Why It Works
Built on Behavioural Science + AI Precision
Creative Test is powered by a living database of over:
- 1,500+ shopper insights
- 1,000+ peer-reviewed studies
- 2,000+ research projects
We combine 40+ years of real-world shopper psychology with advanced machine learning to predict real shopper responses — fast, reliably, and at scale.
Aivara Products
Innovative AI Products for Modern Businesses
Neurolytics Vision
Unlock Deep Insights
Neurolytics Vision transforms complex data into clear, actionable insights with real-time analytics and AI-powered predictions.
- Real-time analysis
- Predictive data insights
- Customizable report formats
- High-level accuracy
Cognisphere Flow
Automate With Precision
Cognisphere Flow automates workflows with AI precision, integrating seamlessly with your systems for maximum productivity.
- Process flow optimization
- Seamless system integration
- Significant error reduction
- Scalable automation capability
Syntharion Builder
Create Custom Intelligence
Syntharion Builder lets you design, train, and deploy AI models without complex coding to accelerate digital transformation.
- Easy AI development
- Prebuilt model library
- Drag-and-drop interface
- Fast model deployment
Infinitra Cloud
Connect Data Seamlessly
Infinitra Cloud offers secure, scalable cloud integration for storage, sharing, and analysis with advanced encryption protocols.
- Secure data storage
- Multi-platform access
- Advanced data encryption
- Scalable cloud infrastructure
Creative Test Experts
Meet the People Behind Creative Test
40 years combined professional experience in Behavioural Science, Psychology and Shopper/Consumer testing. Building on the shopper psychology work of
Adcock Solutions who’ve…..Worked with 70% grocers top 100 brands
Phillip Adcock
Phillip has spent more than 25 years studying and explaining how customers think and make decisions. Creative Test is built on consultancy models he developed at Adcock Solutions and Shopper Behaviour Explained
Lucas Gago
Lucas has a PhD in Mathematics and Computer Science and has won two NASA Centennial Challenges. He’s been working in the domain of AI since 2016
Mark Fielding
Mark’s worked in FMCG for 30 years. He started studying and using Behavioural Science as the first employee of Vypr in 2014, and has an MSc in Behavioural Economics & Decision Science
Stories of Success
How Aivara Helps Businesses Achieve Digital Excellence
At Aivara, our clients’ success is the measure of our own. Discover how Aivara’s AI services have helped them solve challenges and seize opportunities.
StrideLab Energy
Henry Price, Data Analyst
Aivara’s data consolidation tool integrated 12 separate databases, cutting report preparation time down from 5 full days to just 2 hours.
Spotlight Media
Grace Evans, Marketing Lead
Using Aivara’s ad optimization AI, Spotlight reduced cost-per-click by 28% and increased campaign conversions by 46% within two months.
No Confusion Here
Common Questions About Our Services
What types of AI solutions does Aivara provide?
We offer AI-powered analytics, chatbots, predictive modeling, automation tools, computer vision, and custom AI application development.
Can Aivara integrate AI into my existing systems?
Yes, we work with your current platforms, databases, and tools to create seamless AI integrations without disrupting workflows.
Do you also offer digital transformation consulting?
Absolutely. We guide businesses through strategic technology adoption, workflow optimization, and data-driven decision-making.
What industries can benefit from Aivara’s services?
We work with healthcare, finance, e-commerce, logistics, education, and many other sectors requiring AI-driven solutions.
Can AI help improve my customer experience?
Yes, our solutions personalize interactions, predict customer needs, and deliver faster, more accurate service.
Do you provide training for using your AI tools?
Yes, we provide user training, documentation, and best practices to ensure your team can maximize the technology.
Is cloud-based AI deployment available?
Yes, we deploy on-premise, cloud, or hybrid environments based on your preferences and compliance needs.
How can I start a project with Aivara?
Contact us for a consultation—we’ll assess your needs, outline solutions, and create a clear implementation plan.