Where science meets design
Creative Test uses behavioural science and psychology to predict how shoppers will see, engage with, and respond to marketing and design.
By forecasting key factors like attention, emotion, fluency, and brand recognition, Creative Test provides brands with powerful insights into how effectively their designs communicate.Our AI-driven approach identifies strengths and weaknesses, offering clear, actionable recommendations to enhance engagement and impactWhether refining packaging, point-of-sale materials, or advertising, Creative Test ensures marketing is optimised to capture attention, evoke the right emotions, and drive shopper behaviour, helping brands create designs that truly connect and communicate effectively with the human brain.Smarter, science-backed marketing that enhances shopper engagement and drives sales
Full website coming soon!
What we do
Images are uploaded online, and our AI reviews these against our unique algorithm. The analysis provides 17 defined scores which provide a detailed analysis of design effectiveness and identifies areas for improvement.These are combined to create a total score which can be measured versus a normative or used in A/B testing.Finally, specific recommendations for improvement are provided.The Scores- Core Design Elements: Colours, Imagery, Copy, Fonts, Numbers, Promotions, Price andDistinctive Brand Assets- Systems: Core design elements are combined with further holistic testing to provide a higher-level systems view of System 1, System 2, Processing Fluency, Layout and Emotion.- Categories: A unique algorithm combines system and core design elements to generate Category scores that match the mental buying process; See, Appeal, Engage, Buy
Contact us for a more detailed explanation of what and how each test is measured.
The Team
40 years combined professional experience in Behavioural Science, Psychology and Shopper/ Consumer testing.Creative Test is based on the foundation of the shopper psychology consultancy work of Adcock Associates who have advised 70% of the 'Grocer Top 100' brands.Our unique algorithm has been developed from a database of more than*- 1,500 specific shopper insights
- 1071 academic papers
- 2000 shopper research projects
- 392 specialist textbooks*Database continuously updated as we uncover more proven Behavioural Science insights
Phillip Adock
Co-Founder and Head of Psychology. 25 years experience of Shopper Psychology Consultancy
Mark Fielding
Co-Founder and Head of Commercial. MSc Human Decision Making & Behavioural Science
Lucas Gago
Co-Founder and Head of AI. Multiple AI founder . MSc Artificial Intelligence Research
Click the images to see our Linkedin profiles
Contact Us
As you can probably tell this is just a holding page, the actual website is coming soon!Until then please contact Mark as below, or via the links to our Linkedin pages on 'The Team' page[email protected]44 7799 793 933
