The Team
Meet the People Behind Creative Test
40 years combined professional experience in Behavioural Science, Psychology and Shopper/Consumer testing. Building on the shopper psychology work of
Adcock Solutions who’ve…..Worked with 70% grocers top 100 brands
Phillip Adcock
Phillip has spent more than 25 years studying and explaining how customers think and make decisions. Creative Test is built on consultancy models he developed at Adcock Solutions and Shopper Behaviour Explained
Lucas Gago
Lucas has a PhD in Mathematics and Computer Science and has won two NASA Centennial Challenges. He’s been working in the domain of AI since 2016
Mark Fielding
Mark’s worked in FMCG for 30 years. He started studying and using Behavioural Science as the first employee of Vypr in 2014, and has an MSc in Behavioural Economics & Decision Science
